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A Non-Leakage Link Exchange Link exchanges are often detrimental to affiliates who refer interested customers to target web sites, only to have them redirected again to other web sites through "leakage," or links that send these valuable customers elsewhere. eBookSouth.Com is actively engaged in SEO activities to increase organic traffic to the site. This includes a link exchange. However, both the intent of this exchange, and its impact upon affiliates is beneficial, rather than detrimental to their eBookSouth.Com business. To see the benefit of non-affiliate, organic traffic to internal advertising affiliates, please read the full text on our affiliate programs page. To see why this exchange is not a threat to our affiliates, read below. There is only one hyperlink to our eBookSouth.Com link exchange found on this entire site. It is found on the main index page at eBookSouth.Com. However, not only does this link fail to appear on any other page on the site, but once any link is clicked that takes customers into the eBookSouth.Com store, all "Home" links take customers back to the store's home page. There isn't a single link found on any page on the site that links customers back to the eBookSouth.Com index page. In addition, all banners and text for affiliates direct affiliate customers to ebooksouth.com/catalog, which is the store's index page. Affiliate traffic never sees the eBookSouth.Com index page, absent manually removing the "catalog" directory from the address bar of their browser. Try it out. Even traffic that arrives on the site through traditional browsing, once drawn into the primary ecommerce site, does not have any linking capability to return to the initial home page. The look, feel, and resources of the site intentionally eliminate any need, desire, or interest in the customer to return to the primary index page. Finally, we have constructed eBookSouth.Com to have virtually no outbound linkage whatsoever within the site (aside from minor, administrative links). Even our Associate Advertiser program does not allow outbound links, but rather serves as a static, non-linking content page, serving primarily as an affiliate code pick-up page for advertising associates. 
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